Paranormal Romance and Urban Fantasy blurred into one another and Laurell K. Hamilton started writing porn.
Sparkly Vampires, Southern Vampires, etc. More vampire slayers, hip witches and obscure lycanthrope types fucking like rabbits than you can shake a stick at.
Cool Wizards, like Jim Butcher's Dresden.
The Fantasy section of bookstores no longer look like most of the books were written by guys who grew up playing D&D.
White Wolf laid the groundwork for the 21st century rise of all this vampires & werewolves in love stuff! As well as the less raunchy, but still very urban adventures of Harry Dresden, et al.
They don't seem to be reaping the rewards. Why the hell not?
